PetQuest Postcard

PetQuest Postcard, 2011
PetQuest Postcard, 2011



PetQuest 2012 Advertisement

PetQuest 2012 Advertisement (click to enlarge)

PetQuest is an annual event my office produces for the dog grooming industry, and I needed to create a new full page advertisement to run in our magazines.

Ever since I worked on some type designs in my free time, my coworkers and I have been looking for opportunities to incorporate hand-drawn type elements into pieces designed for the office. I decided to pursue a completely hand-crafted aesthetic for the ad by hand-writing or hand-drawing nearly all of the type elements and by incorporating the texture of paper fibers and deckled edges to simulate the look of a paper cut-out assembly. As with my previous type designs, I scanned the hand-drawn elements into the computer and then digitally colored them.

Details (click thumbnail to enlarge image):