PetQuest 2012 Advertisement (click to enlarge)

PetQuest is an annual event my office produces for the dog grooming industry, and I needed to create a new full page advertisement to run in our magazines.

Ever since I worked on some type designs in my free time, my coworkers and I have been looking for opportunities to incorporate hand-drawn type elements into pieces designed for the office. I decided to pursue a completely hand-crafted aesthetic for the ad by hand-writing or hand-drawing nearly all of the type elements and by incorporating the texture of paper fibers and deckled edges to simulate the look of a paper cut-out assembly. As with my previous type designs, I scanned the hand-drawn elements into the computer and then digitally colored them.

Details (click thumbnail to enlarge image):


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